Its extensive audience demographics can be useful for brands with a more widespread appeal looking to target varied audience segments in multiple locations. (Currently, around 32 percent of Facebook’s users are between 25-34 and 18 percent are 35-44.) Though platform targets young people, adults, and the elderly, it appeals more to a slightly older age group. Skincare brand Curology engages with its millennial target audience with brightly colored visual images and catchy captions.įacebook has a broader base of different age groups. If your brand wants to reach a younger, visually-aware millennial audience, visibility on Instagram is essential. It’s popular among users seeking style inspiration, creative ideas, new trends, and learning about what influencers are up to. More than half of the global Instagram population is 34 or younger. Instagram targets a younger demographic mostly comprised of people under 30.Īs of Q4 2021, 31 percent of global active Instagram users were between the ages of 18 and 24. Audience demographicsīoth social media platforms have different audience demographics. Upon digging deeper into the data, you’ll find that both Instagram and Facebook have specific divergences that make them better-suited to particular marketing campaigns. It’s also worth noting that while Facebook has a much larger global base of users than Instagram, Instagram’s audience is younger. Although Instagram is also accessible from a web browser, it’s mobile app version is more user-friendly and widely used. Instagram is a free online photo and short video social media platform, while Facebook is a free social media platform where users can share different post types with other users.įacebook has web and mobile app versions, both of which are popular with users. Facebook allows you to post photos and videos as well other types of media, like articles, quizzes, website links, and long videos. The key difference between Facebook and Instagram is that Instagram only enables posting photos and videos. What’s the difference between Facebook and Instagram? This article will show the key differences between Facebook and Instagram so you can decide where to run your future social media marketing campaigns. Well, the answer depends on other important factors, like who you’re targeting, the platform’s algorithm, and your campaign goals. So why wouldn’t you just pour all your social media efforts into Facebook?

Instagram, on the other hand, has around one billion monthly active users. And from a numbers perspective, it’s easy to view Facebook as the top social media channel to focus on.Īfter all, Facebook is the biggest social network worldwide, with roughly 2.91 billion monthly active users. Social media is a numbers game, right? Like most marketers, you probably closely monitor how many followers you have, likes you get, impressions you make, and orders you receive.

Facebook prefers square video format